A concept project for a content focused web app to find outdoor adventures around the world.
When traveling out for the weekend, I often use AllTrails as a guide to finding a new trail or adventure. One day I craved an app that had similar functionality, but with curated images and a strong focus for the community to share a single spectacular image.
“The mountains are calling, and I must go”
Using quality photography and content-driven layouts, the audience attraction is targeting young, amateur photographers who like to take a moment for capturing and sharing their weekend adventures. The goals are to be a source of inspiration for where to travel next, and to share your adventures with a common community.
A simplistic layout is implemented to draw focus on images and create an almost invisible design behind the content. Spacing between elements is kept consistent as to not draw attention.
Colors are minimal: black, white, and a touch of purple to communicate a sense of pride and quality. Helvetica is used for the only typeface because it is described as the invisible typeface. Different weights are used to show hierarchy.
Icons were designed for quick recognition and to help define the action.
“Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity”
– John Muir