Simpliii
Simpliii is a personal graphic design and web development brand I started in College.
CASE STUDY
Innovative, intuitive and inspiring are all things that Simpliii represents. I created Simpliii at the end of my College graphic design degree as a company face for design and development. Blood, sweat, and tears were put into this brand and all of the fun items that came with it. Simpliii is currently a past alias since I’ve rebranded to my name, Rory Dwyer.
ROLE
Branding
Graphic Design
Graphic Design
“Minimal, Clean, Intuitive are words I live by in addition to qualities that I express in my work.”
SOLUTION
The main goal is to reflect the work that Simpliii strives to achieve. Geometric shapes, bold colors, bleeding lines, and the use of a grid system brings everything into harmony. Brand standards are used throughout while implementing something “different” to give it a unique feel.
BRANDING ELEMENTS
Many creative goodies were made in the process of designing Simpliii. Everything from buttons, business cards, notebooks, resumes, stickers and leave-behind packets were created from Simpliii’s brand formula.
STYLE GUIDE
Sleek, minimal and bold. Orange brings excitement and a fresh feeling while the blue color tames it to be modest. Futura was the obvious choice of typography for Simpliii, offering geometric curves and corners.
#ff9900
#003459
CREATIVE STRECHES
It is always important to sharpen our skills as designers, these are a few explorations and variations from the Simpliii logo.
“To get straight to the point, Rory is, without a doubt, one of the most talented and driven students I have had the pleasure of working with.”
– Heidi Lee Harless, RCC Graphic Design Professor